Who are we?

Subculture is India’s first homegrown Kink brand that aims to bridge the gap between fashion, fetish & function.

At Subculture, we emphasise both the quality of the materials and craftsmanship. The products are handcrafted in a rustic village of Rajasthan by local craftsmen who employ traditional leather-making methods and techniques. We also promote handcrafted and made-in-India accessories that have been locally and responsibly sourced.

At the core of the brand are the celebration of pleasure, romance, and eroticism as they draw inspiration from our indigenous heritage that is replete with references to eroticism, sexual pleasure, sexual fulfilment, and sexual fantasy. Exploring leather as kink, fashion and lifestyle, our products are filling an evident void in the Indian market.