Handcrafted in India

SUBCULTURE

India's Homegrown Fetish-Fashion & Kink brand

Who are we?

Subculture is India’s first homegrown fetish fashion and kink brand that bridges the gap between fashion, fetish & function. Subculture is simply much more than just a kink or a fetish brand, our mission is to build an alternate lifestyle. The lifestyle that celebrates every gender, every identity, every body, every colour and every love.

At Subculture, we emphasise both the quality of the materials and craftsmanship. The products are handcrafted in a rustic village of Rajasthan by local craftsmen who employ traditional leather-making methods and techniques. We also promote handcrafted and made-in-India accessories that have been locally and responsibly sourced.

Subculture is the Minotaur that is within all of us. Interpreting leather in novel ways, the brand’s products celebrate pleasure, fantasy, romance, and eroticism while also working in the realm of utility. What Subcultures aims to bring to the subcontinent is nothing more than a similar sex-positive attitude, education, and sensitisation as we will very well find in our heritage and culture (historically). Additionally, Subculture aims to develop and create a platform for censored, unvoiced, and undiscussed topics.

Subculture started off as a simple leather harness idea in 2015 and conceived in 2020 when the rest of the world went in hibernation to be officially launched on 21st February, 2021. Subculture has had 4 collections launched till date; "Culture by Subculture" (Classic Leather Harnesses Introduction), "Helm of the Night" (Subculture's own take on Leather Harnesses), "Dungents" (Introduction of Kink Accessories & toys) and "Paanch" - "Five" (Introduction of Latex Clothing).

As we celebrate 4th anniversary of Subculture, we have a lot of hidden surprise for you, so sign up and stay updated. x

“BONDAGE & DISCIPLINE IS THE EXPLORATION OF POWER DYNAMICS AND SEXUAL SUBMISSION THAT CAN ONLY BE ESTABLISHED THROUGH A SOLID BEDROCK OF CONSENT AND TRUST.” - Randhir Pratap Singh

Touch is integral to the Subculture universe. Singh delights in describing the sensory experience of his products, from the stickiness of a latex catsuit to the burn of metal chains on the neck. He’s also fascinated by how his productss ound—the clinking and clanking of buckles, the swishing and swooshing of dangling leather strips.