About Us

Subculture is about interpreting leather in a new way while attempting to break the stereotypes. Our products center around the concepts of fashion, fetish, and utility.


Subculture is the Minotaur that is within all of us. Strong, bold, and confident. At the core of the brand are the celebration of pleasure, fantasy, romance, and eroticism. Drawing inspiration from our heritage that is replete with references to eroticism, sexual pleasure, sexual fulfilment, and sexual fantasy, the products at Subculture aim to bridge the gap between fantasy, leather fetish fashion, and utility.

At Subculture, we emphasise both the quality of the materials and craftsmanship. The products are handcrafted by local craft persons from rural Rajasthan who employ traditional leather-making methods and techniques. We also promote handcrafted and made-in-India accessories that have been locally and responsibly sourced.


Subculture is a homegrown label exploring leather as kink. Products showcasing leather fetish fashion and kink as a lifestyle can be found in several markets worldwide, however, their presence in the Indian market is scarce. We aim to fill this void in the Indian market.

Inside the Rise of Fetish Fashion in India

From using the traditional Indian saree for bondage to experimenting with anklets and toe rings, this is what kink fashion means in India...... Read More Below.


Bringing Leather Kink & Fetish Fashion To India: Subculture Sparks A Shift

If the words ‘sex’ and ‘masturbation’ are enough to incite discomfort (at the least) in most Indians, imagine what ‘kink’ would do. While the Indian mindset, as a whole, has been shifting ever-so-slightly in terms of acceptance of sex and sexuality, ..... Read More Below


India’s first kinky apparel e-tailer on BDSM, consent and the country’s paradoxical views on sex and shame

I'm having aFifty Shades of Greymoment, looking with lust and longing at the offerings on Subculture's website on my phone: not-so-discreet jockstraps, corsets, chokers, gags, floggers, crops and harnesses..... Read More

The Established

Subculture: A Brand That Defies Norms With Leather Fetish and Fashion

In a country like India, where sex and sexuality are subjects often relegated to the sidelines of any conversation, concepts like kink and fetish are far-removed from the public’s collective imagination. Thanks to a limited (and possibly warped) understanding of erotic fetishism and how individuals include kink in their lifestyles,... Read More


Harnessing Kink, Queerness and Community In India With Subculture

Leather, fetish, and utility wear label Subculture offers lifestyle accessories for kinksters. We picked designer Randhir Singh's brain about the BDSM and queer community in India and beyond...... Read More