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Inside the Rise of Fetish Fashion in India

From using the traditional Indian saree for bondage to experimenting with anklets and toe rings, this is what kink fashion means in India...... Read More Below.

VICE

Bringing Leather Kink & Fetish Fashion To India: Subculture Sparks A Shift

If the words ‘sex’ and ‘masturbation’ are enough to incite discomfort (at the least) in most Indians, imagine what ‘kink’ would do. While the Indian mindset, as a whole, has been shifting ever-so-slightly in terms of acceptance of sex and sexuality, ..... Read More Below

Homegrown

India’s first kinky apparel e-tailer on BDSM, consent and the country’s paradoxical views on sex and shame

I'm having aFifty Shades of Greymoment, looking with lust and longing at the offerings on Subculture's website on my phone: not-so-discreet jockstraps, corsets, chokers, gags, floggers, crops and harnesses..... Read More

The Established

Subculture: A Brand That Defies Norms With Leather Fetish and Fashion

In a country like India, where sex and sexuality are subjects often relegated to the sidelines of any conversation, concepts like kink and fetish are far-removed from the public’s collective imagination. Thanks to a limited (and possibly warped) understanding of erotic fetishism and how individuals include kink in their lifestyles,... Read More

Gaysi

Harnessing Kink, Queerness and Community In India With Subculture

Leather, fetish, and utility wear label Subculture offers lifestyle accessories for kinksters. We picked designer Randhir Singh's brain about the BDSM and queer community in India and beyond...... Read More

FTC

Leather love: Of fashion, fetish, freedom

Randhir Pratap Singh, an activist, designer and artist, is the founder of India’s first fashion, fetish and utility brand, Subculture. The name is a reference to a subset of mainstream culture.... Read More

Deccan Herald