Interview with Grazia India

A New Masculinity: The Evolving Codes Of Menswear

A generation of men is looking to add more substance to their style with a pioneering, exploratory, and sometimes provocative approach to how they dress

“Menswear is boring at times,” says Randhir Singh, founder of fetish-wear brand, Subculture. This is an emphatic sentiment subconsciously echoed across a generation of men of late. Where they would earlier follow a straightforward sartorial brief favouring functionality over vanity, the changing codes of menswear have flipped the narrative by highlighting the power of aesthetic and self-expression. READ MORE